Willow by For Love & Lemons

For Love & Lemons is a contemporary fashion brand known for its feminine and whimsical designs, often featuring intricate lace, floral motifs, and a romantic aesthetic.

Founded in 2011 by designers Gillian Rose Kern and Laura Hall, For Love & Lemons started as a line of lingerie and quickly expanded into ready-to-wear collections that resonate with millennials and young consumers. The brand emphasizes playfulness and creativity in its clothing while maintaining high-quality craftsmanship.

The brand is best known for its bohemian, romantic, and vintage-inspired styles, often incorporating luxurious fabrics and delicate details.