Mayfair by Halfpenny London

Halfpenny London is a contemporary bridal fashion label known for its eclectic and modern take on wedding attire. The brand is recognized for its unique and innovative designs, combining vintage influences with modern aesthetics to create bridal wear that stands out for its elegance and craftsmanship.

Founded by designer Anna Halfpenny, Halfpenny London emerged in the bridal fashion scene in 2013. With a background in fashion design and a passion for creating timeless yet fashion-forward wedding dresses, Anna established her label in response to the demand for unique and bespoke bridal styles. The brand quickly gained popularity for its individualized approach to bridal wear, appealing to brides who seek something distinctive for their special day.

Halfpenny London is best known for its romantic, bohemian-style wedding dresses that feature delicate lacework, ethereal silhouettes, and a mix of both classic and modern elements. The designs often incorporate unique fabrics, intricate details, and bold color options, making them suitable for the contemporary bride.