Overall I liked the platform but I would have liked a more guided process for the actual sale vs. handling in the chat thread. Even though you have a lot of helpful guides on the site on how to manage the sale, I missed a few key things, like making sure the buyer knows to buy insurance on the shipping (we had a snag through UPS on their end and insurance would have helped, though neither of us even really thougth about it). I'd suggest that when someone is ready to buy, you have a "ready to buy" button option for the chat, which then leads into a step-by-step form that the buyer fills out requesting a preferred shipping vendor, shipping costs, insurance, and then THEY generate the label and send to the seller. The seller would have to have information for them too, but it would make the process a lot easier because the buyer can feel comfortable that they are calling the shots in terms of shipping especially since they are paying for it.
Other than that, for PR purposes, I'd recommend introducing a "donate instead" option for brides. I looked into this a bunch, but most of the companies forced the donor to pay for shipping, which I felt was a bit much considering you're donating such a high-value item. Most of them were also connected to causes that I just didn't feel passionate enough about. It could be an option right from the start, OR, you could offer it if the listing has been sitting around a bit on the site and not getting action. I was honestly just about to donate it because mine took about 2 years to sell, but then I connected with a buyer and got the sale completed. Creating your own charity would be an easy way to show you care and would connect all sorts of in-need brides with the dress of their dreams.
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